I used to carry three bags to work every single day.

My work bag for my laptop and files. My mom bag for my toddler's things. My purse for my wallet, phone, and keys. Three bags, every single morning, before I even had my coffee.

I tried everything. Expensive totes that looked great but fell apart after two months. "Organized" bags that were so structured they weighed more empty than full. Bags that held my laptop but not my Stanley. Bags that fit my tumbler but not my 15" MacBook. And none of them — not one — could do all of it without looking like a diaper bag.

I was tired of compromising.

So I built The Daily.

Not for the woman who carries one thing to one place. For the woman who carries everything, everywhere, every day — and still needs to look put together when she walks through the door.

The Daily holds your laptop, your 40oz tumbler with handle, your wallet, your kid's snack, your charger, and everything in between. At 670g it disappears on your shoulder. And it wipes clean in seconds because life is messy and you don't have time for anything that isn't.

I launched Heldda with one product and one promise — a bag that actually works for your life. If it doesn't work for you, I'll make it right. No hoops, no forms, no waiting.

The BOGO offer exists because the first person I told about The Daily was my best friend. She ordered one that same day. I figured that's how it should work — if you love it, the person you're thinking of right now should have one too.

This is Heldda. Everything in place. Life in motion.

— Lauren, founder of Heldda

Questions? Reach us at support@heldda.com — we respond within 24 to 48 hours.